Our Story | The Den & NowHow it all started...


Hello and welcome to our Den. The Den & Now was founded by me, Charlie – a northern lass who strayed south to work in the fast-paced fashion industry for a little over a decade, before returning home to my roots.

I come from a creative and art background and have always been pulled towards all things home and interior design related. A subsequent move back up North and a house renovation marked the start of an exciting new chapter and in the summer of 2014, The Den & Now was launched from my own little den in the beautiful city of Chester, where I live with my husband and two young sons.

I've always loved mixing one-off vintage pieces, full of natural character and nostalgic charm, with contemporary Scandinavian and industrial style design to create unique living spaces - which is where our name The Den & Now comes from, ‘the then and now’ (the past and present). The Den being a play on words and meaning a hidden home, a secret lair, somewhere you can retreat to that is special to you.


What makes us different...

What sets us apart is that we really do care about what we do - from sourcing products that we believe have a unique design or quality and offering a bespoke personal shopping service for our customers, to taking care in wrapping each individual product to ensure that your order is delivered to your door with care. As a business we're also continuing to make a conscious effort to become more sustainable, from the product ranges that we offer to the eco-friendly packaging we use.

We are very much a family-run independent business, which is something we are immensely proud of it. So thank you for supporting us on this journey of ours. We really do hope you enjoy browsing the store and that you love our products as much as we do!