Our Story | The Den & Now
How it all started...

Hello and welcome to our Den. The Den & Now is an independent online homeware store, founded in 2014 by Charlie – a northern lass who strayed south to work in the fast-paced fashion industry for a little over a decade, before returning home to her roots.

Coming from a creative background and with a love for all things home and interior design related, it wasn’t long before The Den & Now was launched from her own den in the beautiful city of Chester, where she lives with her husband and two young sons.

The Den & Now was inspired by Charlie’s own love of mixing one-off vintage pieces, full of natural character and nostalgic charm, with contemporary Scandinavian and industrial style design to create unique living spaces - which is where the name The Den & Now comes from, ‘the then and now’ (the past and present). Whilst the ‘Den’ is a play on words, meaning a hidden home, a secret lair, somewhere you can retreat to that is special to you.

What makes us different...

What sets us apart is that we really do care about what we do - from sourcing products that we believe have a unique design or quality and offering a bespoke personal shopping service for our customers, to ensuring that your order is delivered to your door with care. As a business we're also continuing to make a conscious effort to become more sustainable, from the product ranges that we offer and the brands that we stock, to the eco-friendly packaging we use.

We are very much a family-run independent business, which is something we are immensely proud of it. So thank you for supporting us on this journey of ours. We really do hope you enjoy browsing the store and that you love our products as much as we do!